Kidswear Brand Identity

Mini Coco is a playful children’s wear brand that celebrates the joy, imagination, and wonder of childhood. The brand identity features a soft pastel color palette, friendly yet modern typography, and whimsical graphic elements to create a light, magical, and approachable feel. Designed to appeal to both children and parents, the visual system balances fun and creativity with clean, premium aesthetics suitable for everyday wear. Concept project : Created as a personal exploration of brand building from strategy to final identity system. Photographs sourced for presentation purposes only.